By 1926, two variants were available: chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each selling for 5¢. In June 1932, the bar was marketed as a two-piece bar, and four years later, in 1936, the chocolate and vanilla were separated. The vanilla version, with a dark chocolate coating, was called “Forever Yours,” marketed until 1979. In 1989, Forever Yours was reintroduced and renamed “Milky Way Dark” and later “Milky Way Midnight

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by the Mars confectionery company. There are two variants: the global Milky Way bar, which is sold as 3 Musketeers in the US; and the US version, which is sold as the Mars bar elsewhere.


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